In the community of La Victoria, within the San Martín region of Peru, coffee farming has been a cherished tradition passed down through generations. In 2020, local families came together to form the Cerro Blanco Producers Association (APROCEB), named after the iconic white sand mountain that surrounds them. Eleva Finca's mission is to preserve this coffeegrowing heritage with a strong commitment to environmental sustainability and collective development, offering high-quality coffee to the world.